Opportunity Lost

Ukiah Unified School District has two excess properties, former school sites in Hopland and Redwood Valley. State of California legislation severely restricts public school districts from marketing and selling their properties without going through a very long and protracted process with any cash proceeds being restricted to capital improvements only. Therefore, the District’s best options … Read more


Why is Housing So Expensive Here?

Recently, a client moved to North Carolina where they paid $95 per square foot for a brand new home with upgrades. This didn’t include the cost of the lot, but it did include a mighty nice house. In Ukiah, it would cost $200-250 per square foot to build a comparable home. Since it takes about … Read more


Creating the Next Generation of Tradespeople

If you’ve tried to hire a general contractor, plumber, carpenter, roofer, electrician or laborer recently, you know how hard it can be. You can wait weeks or even months to schedule a repair or renovation, and longer if you want to build from scratch. For years, we’ve had a shortage of tradespeople in our area, … Read more


Preparing Your House for Sale: 3 Tips for Low-cost Staging

To sell your house, it’s important to highlight its best features for prospective buyers. One way to do this is to “stage” your house, to put just the right furniture and décor in each room so visitors immediately focus on what you want them to see. If you’re wondering how to do this, have no … Read more


Deal Breakers That Make People Turn on Their Heels and Leave

When people are shopping for a new home, they schedule tours of the properties that look good on paper, so to speak—the ones in their price range, with the right number of bedrooms and bathrooms, in a good location, and so on. No one buys a home until they’ve walked through it and imagined building … Read more


Want Enough Doctors in Ukiah? Advocate for More Housing.

For years, I’ve been on the Adventist Health Ukiah Valley Community Advisory Council, where I get to learn about the hospital’s upcoming plans. Recently, the new hospital president, Jason Wells, shared exciting news about the hospital’s intention to build an 80,000 square foot medical office building northeast of Myers Apothecary. The new building will include … Read more


Why is Your House Getting Ignored?

Imagine putting a ton of time and effort into preparing your house for sale, only to have it ignored by prospective buyers. How frustrating! To make sure this doesn’t happen to you, follow these fail-safe recommendations to assure your property gets the attention it deserves. 1. USE PROFESSIONAL PHOTOS (OR AT LEAST REALLY GOOD ONES) … Read more


How Realtors Market Homes – Part II

Last week, I shared information about how Realtors help clients market their properties. This week, I’ll share a few more nuggets of wisdom on that topic. As a reminder, two things sell real estate: price and exposure. Sellers set home prices and Realtors expose properties to potential buyers. No matter how perfectly your house is … Read more


How Realtors Market Homes – Part 1

When it comes right down to it, two things sell real estate: price and exposure. The seller sets the price and the Realtor exposes the property to potential buyers. All the exposure in the world won’t sell a dumpy little house for twice its value and no matter how perfectly your house is priced, if … Read more